Designs have been revealed for a new residential tower in Miami’s downtown that marks the first branded condominium for Italian furniture company B&B Italia. Casa Bella, created in collaboration with developers Related Group and Alta Developers, is set to rise on the doorstep of Biscayne Bay, overlooking the water.
At 55 stories high, the building’s undulating form by architecture firm Arquitectonica is a contemporary foil for its elongated proportions, while interiors by B&B Italia creative director Piero Lissoni, and landscape architecture by Enzo Enea add to the sense of modernity. For Lissoni, it was important to imbue the building with a Mediterranean edge. ‘With Casa Bella, I wanted to realise a very contemporary project, and what is more contemporary than B&B Italia?’ he says.
Brand-name condos dominate Miami’s skyline
From luxury car manufacturers like Porsche, Bentley and Aston Martin, to fashion houses like Missoni, Fendi, Diesel and Armani, branded condos are taking over Miami. It is a trend consolidated in the Magic City. The prestige associated with the brand, plus the security of the investment, are just some of the factors that attract wealthy people for this kind of property.
Miami presents a prime opportunity for non-real estate luxury brands to establish a footprint in the space and they are partnering with seasoned developers for these nascent ventures.
About AMG International Realty
AMG International Realty is a full-service luxury brokerage firm in South and Central Florida. If you are interested in buying or renting a branded condo in Florida, please give us a call today: +1 305 318 6968 (Heloisa Arazi).